One of the issues every website owner or creator faces is how to make their website more visually engaging and improve user retention. The benefits are quite clear, the longer a visitor stays on the site, the higher the chance of newsletter subscriptions, sales, or ads revenue. You can spark visitors’ interest by making useful and engaging content, but you can also include carefully picked widgets to captivate the visitors and keep them on your site longer. However, you also need to find just the right number of widgets to use, as having either too few or too many can backfire on you. This is, in part, why theme developers have created default widget areas.